With the title “Spanish pop that triumphs outside,” branding and strategy consultant Alan Crew has selected Compañía Fantástica as one of the five Spanish fashion brands in the women's segment with the greatest projection for the new decade. Thank you!
The independent agency specializing in fashion, beauty and lifestyle argues that the brands in its report have an outstanding competitive advantage to grow in the coming years according to the evolution of the market.
The criteria that have been used to assess the potential of brands are seven: business model and strategy, competitive positioning and advantage, differentiation and innovation, commercial development and internationalization, brand management, communication and commitment and interaction with the consumer.
The consultant highlights as a strong point of Compñía Fantástica some easily recognizable identity codes: garments full of prints and color, along with a cheerful and fun tone. It also reviews the conquest of different markets until reaching 15 countries with a thousand points of sale.
Alan Crew points out the brand's fresh and pop-style communication as an engine for our success in online media and social networks. It highlights the collaborations with artists such as Miranda Makaroff or Zahara and the surrealist fashion films, which highlight our motto that the only rule is that there are no rules.
A great motivation for the whole Fantastic Team!